Mappa Outdoor is an outdoor recreation and education brand based in Naarm (Melbourne). As creative lead I developed the brand identity and logos. 

The brand name logo is based on the uniquely distinct rounded peaks of The Olgas of Kata Tjuta National Park in Central Australia, while the brand moniker harks back to the use of topographic maps in outdoor education and exploration. The use of earthy greens, sage, and burnt orange speak to the correlation between the brand and the natural environment of the Australian landscape.